Publish Her Sprint Plan

Duration 6 Weeks
Project Start January 28, 2026
Sprint 1 Start February 3, 2026
Project End March 16, 2026
Total Hours 23-29 Hours
01 Weeks 1-2

Download & Discovery

Establish baseline understanding of current business, products, and market landscape

Week 1 • Feb 3 - 9
  • Kickoff meeting (Feb 3)
  • Product portfolio audit
  • Cost analysis & margin calculations
  • Sales data analysis
  • Mid-sprint check-in
Week 2 • Feb 10 - 16
  • Competitive analysis
  • Pricing benchmarks research
  • Market positioning research
  • Performance analysis
Key Deliverables
1 One page market analysis report with pricing benchmarks
2 Product performance assessment with cost and margin analysis
3 Pricing strategy recommendations for profitability
4 Product viability matrix (prioritize, refine, or discontinue)
Key Decisions & Milestones
✓ Identify 3-5 products to prioritize for growth
✓ Confirm underperforming products needing attention
✓ Go/No-Go: Sufficient data to proceed?
🎯 Milestone: Baseline Assessment Complete
02 Weeks 3-4

Strategy Development

Develop strategic frameworks and identify specific growth opportunities

Week 3 • Feb 17 - 23
  • Event opportunity research
  • Evaluate marketplace events & book festivals
  • Market outreach strategy development
  • Mid-sprint check-in
Week 4 • Feb 24 - Mar 2
  • Identify customer channels & tactics
  • Wholesale cost-benefit analysis
  • Wholesale requirements assessment
  • Growth roadmap development begins
Key Deliverables
1 Event opportunity assessment with recommendations
2 Market outreach strategy for bookstores, gift shops, and specialty retailers
3 Wholesale viability analysis with cost-benefit breakdown
4 3 month phased growth roadmap (draft with milestones)
Key Decisions & Milestones
✓ Select priority events to target in 2026
✓ Choose wholesale channels to prioritize
✓ Validate outreach strategies with target customers
✓ Go/No-Go: Opportunities align with budget & capacity?
🎯 Milestone: Growth Strategies Defined
03 Weeks 5-6

Decisions & Delivery

Finalize all strategic decisions and deliver comprehensive integrated roadmap

Week 5 • Mar 3 - 9
  • Integrate all research & strategy
  • Finalize 3-month roadmap with decision points
  • Review all deliverables
  • Mid-sprint check-in
Week 6 • Mar 10 - 16
  • Final quality review
  • Prepare presentation materials
  • Final client presentation
  • Handoff & next steps
Complete Deliverables Package
1 One page market analysis report with pricing benchmarks
2 Product performance assessment with cost and margin analysis
3 Pricing strategy recommendations for profitability
4 Product viability matrix (prioritize, refine, or discontinue)
5 Event opportunity assessment with recommendations
6 Market outreach strategy for bookstores, gift shops, and specialty retailers
7 Wholesale viability analysis with cost-benefit breakdown
8 3 month phased growth roadmap with clear decision points
Key Decisions & Milestones
✓ Finalize product portfolio changes
✓ Approve event calendar & investment commitments
✓ Confirm wholesale partnership approach
✓ Lock in pricing changes & implementation timeline
✓ Go/No-Go: Commit to Q2 roadmap & resource allocation
🎯 Milestone: Phase One Complete