Publish Her Sprint Plan

Duration 6 Weeks
Project Start January 28, 2026
Sprint 1 Start February 3, 2026
Project End March 16, 2026
Total Hours 23-29 Hours
01 Weeks 1-2

Download & Discovery

Establish baseline understanding of current business, products, and market landscape

Week 1 • Feb 3 - 9
  • Kickoff meeting (Jan 28)
  • Product portfolio audit
  • Cost analysis & margin calculations
  • Sales data analysis
Week 2 • Feb 10 - 16
  • Competitive analysis
  • Pricing benchmarks research
  • Market positioning research
  • Performance analysis
  • Sprint check-in (Wed Feb 11, 11am)
Key Deliverables
1 One page market analysis report with pricing benchmarks
2 Product performance assessment with cost and margin analysis
3 Pricing strategy recommendations for profitability
4 Product viability matrix (prioritize, refine, or discontinue)
Key Decisions & Milestones
✓ Identify 3-5 products to prioritize for growth
✓ Confirm underperforming products needing attention
✓ Go/No-Go: Sufficient data to proceed?
🎯 Milestone: Baseline Assessment Complete
Sprint Calendar
Sun
Mon
Tue
Wed
Thu
Fri
Sat
25
26
27
28
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Kickoff (Jan 28)
Sprint Days (Feb 3-16)
Check-in (Wed Feb 11, 11am)
02 Weeks 3-4

Strategy Development

Develop manufacturing partnerships, event/pop-up strategy, and bookshop.org marketing approach

Week 3 • Feb 17 - 23
  • Research manufacturers for cost savings
  • Event & pop-up opportunity research
  • Bookshop.org marketing strategy development
Week 4 • Feb 24 - Mar 2
  • Pop-up display optimization planning
  • Event recommendations & strategy
  • Manufacturing partner evaluation
  • Sprint check-in (Wed Feb 25, 11am)
Key Deliverables
1 Manufacturing partner research with cost-saving opportunities
2 Event & pop-up strategy with recommendations (including spreadsheet tab)
3 Bookshop.org marketing strategy
4 Pop-up display optimization plan for next sprint
Key Decisions & Milestones
✓ Select priority events and pop-up opportunities for 2026
✓ Choose manufacturing partners to pursue
✓ Approve bookshop.org marketing approach
✓ Go/No-Go: Strategies align with budget & capacity?
🎯 Milestone: Growth Strategies Defined
Sprint Calendar
Sun
Mon
Tue
Wed
Thu
Fri
Sat
15
16
17
18
19
20
21
22
23
24
25
26
27
28
1
2
3
4
5
6
7
Sprint Days (Feb 17 - Mar 2)
Check-in (Wed Feb 25, 11am)
03 Weeks 5-6

Decisions & Delivery

Finalize all strategic decisions and deliver comprehensive integrated roadmap

Week 5 • Mar 3 - 9
  • Integrate all research & strategy
  • Finalize 3-month roadmap with decision points
  • Review all deliverables
Week 6 • Mar 10 - 16
  • Final quality review
  • Prepare presentation materials
  • Sprint check-in (Wed Mar 11, 11am)
  • Final client presentation
  • Handoff & next steps
Complete Deliverables Package
1 One page market analysis report with pricing benchmarks
2 Product performance assessment with cost and margin analysis
3 Pricing strategy recommendations for profitability
4 Product viability matrix (prioritize, refine, or discontinue)
5 Manufacturing partner research with cost-saving opportunities
6 Event & pop-up strategy with recommendations (including spreadsheet tab)
7 Bookshop.org marketing strategy
8 3 month phased growth roadmap with clear decision points
Key Decisions & Milestones
✓ Finalize product portfolio changes
✓ Approve event calendar & investment commitments
✓ Confirm manufacturing partnerships
✓ Lock in pricing changes & implementation timeline
✓ Go/No-Go: Commit to Q2 roadmap & resource allocation
🎯 Milestone: Phase One Complete
Sprint Calendar
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Sprint Days (Mar 3-16)
Check-in (Wed Mar 11, 11am)